Martin's Background

Martin has held numerous senior executive roles at a range of media businesses including: Managing Director, B2B TechPro, at Future plc; Chief Product Officer at both New Statesman Media Group and Beano Studios; Digital Director and Head of Digital Content at Metro newspaper; and Digital and Social Media Director at City A.M. As a consultant, he has worked with a range of organisations such as ITV News, Dazed Media, the V&A, the Royal Opera House, FT Strategies, and BT to help them achieve their digital goals.

Key Achievements

• Launching New Mobile Apps: Successfully launched new mobile apps from conception to award-winning success in a matter of months, growing a highly engaged audience of app users who each spend more than 30 minutes per day.

• Metro.co.uk Growth: Oversaw Metro.co.uk’s 300%+ YoY growth in monthly user numbers, its pioneering move to WordPress and responsive design, and an industry-leading pivot to a social content strategy.

• City AM Development: Turbocharged City A.M.’s development of a digital proposition, achieving 200% YoY audience growth and initiating an industry-first move to prevent users with ad blockers from accessing the website’s content.